In our previous newsletter, we discussed how a website is primarily providing information to its visitors. But how do we know which information is being read by the visitor, which topics are more interesting and which information is not being consumed. The answer is ‘Analytics’. While there are several different analytics modules in the market, […]

Why have a website at all? It’s 2024 and everyone has a website. But this question is important because it directly leads to how any organization could or should use their website and for what goals. While websites started out as a marketing asset, today they are nothing short of a virtual office that enable