In a significant initiative to address the pressing issue of Child Sexual Abuse in India, Prerana, Mumbai, in collaboration with the ADM Foundation, launched 'Aarambh India.' Recognizing the need for heightened awareness and best practices, the team aimed to leverage digital platforms to engage with the numerous nonprofits dedicated to child welfare across the country.

Objectives

The primary goal of Aarambh India was to create a centralized digital resource that would focus on child sexual abuse, providing essential information and support to various stakeholders involved in child protection. The initiative sought to enhance visibility on the topic and facilitate the sharing of best practices among organizations working with children.

Development Process

To bring this vision to life, the Aarambh team partnered with digiSarathi to design and develop an online portal tailored to the diverse needs of its users.
The development process included:

• Stakeholder Engagement: Identifying the different stakeholders and their specific requirements to ensure the portal would serve a wide audience.
• Content Strategy: Curating various content types to address the needs of different users, including awareness campaigns, educational resources, and video snippets.
• Design and Testing: Creating multiple design options that were rigorously evaluated for usability and aesthetic appeal. The code was tested across various devices to ensure a seamless user experience.

The portal officially launched on World Children's Day, November 19th, 2014 marking a significant milestone in the fight against child sexual abuse.

Impact and Sustainability

Years after its launch, the Aarambh India portal continues to thrive with minimal technical maintenance and security updates. The Aarambh team has successfully utilized the platform to regularly disseminate awareness campaigns and engage with their audience effectively. The portal has become a vital resource for spreading knowledge and fostering discussions around child protection.

Conclusion

The Aarambh India initiative exemplifies how digital innovation can play a crucial role in addressing social issues. By creating a dedicated online space for awareness and collaboration, Prerana and the ADM Foundation have made significant strides in empowering nonprofits and enhancing child protection efforts across India.