Guidestar India, a prominent NGO association based in Mumbai, has been at the forefront of curating the NGO community in India for over two decades. By leveraging technology for online user engagement and outreach, Guidestar has successfully connected various stakeholders in the nonprofit sector. Recently, they have expanded their services to include corporate partnerships, enabling companies to collaborate with reputable and innovative NGO programs through their Corporate Social Responsibility (CSR) initiatives.

Objectives

The latest initiative, GivingTuesdays, aims to promote a culture of volunteering and philanthropy in India. This online portal is designed to encourage individuals and organizations to engage in giving back to their communities, thereby fostering a spirit of social responsibility.

Process

DigiSarathi is proud to have consulted on the tech strategy of the GivingTuesdays initiative.

The consulting process involved:

  • Technology Assessment: Evaluating the existing technology stack to identify strengths and areas for improvement.
  • Knowledge Building: Providing insights and expertise to enhance Guidestar's understanding of the technology landscape and its potential applications.
  • Roadmap Planning: Collaborating with the Guidestar team to outline a strategic roadmap for upgrades and future enhancements to the portal.

Impact and Sustainability

The GivingTuesdays portal is poised to make a significant impact on the volunteering landscape in India. By creating a dedicated platform for promoting a giving culture, Guidestar India aims to inspire individuals and organizations to participate actively in social causes. The initiative not only enhances community engagement but also strengthens the ties between NGOs and corporate partners.

Conclusion

Guidestar India's commitment to fostering a culture of giving, combined with DigiSarathi's technological expertise, has resulted in a powerful initiative that encourages social responsibility and community involvement. The GivingTuesdays portal represents a significant step forward in promoting volunteering and philanthropy in India, ultimately contributing to a more engaged and compassionate society.